KyozoKicks & SEGA Generations.
I have always maintained that KyozoKicks is a site (or perhaps more accurately, an outlet) for my ongoing adoration towards videogames. The creativity gone into the games I interact with constantly spurs creativity right here in the form of custom footwear. Occasionally i’ll stray from the original theme somewhat, but on a short leash. Videogames have an irresistible draw.

Videogames have been doing that for over 2 decades now. Yet things didn’t get really interesting for me until a blue, round, hedgehog entered the arena. Until then my relationship with videogames could be best described as passive, at friends houses or on our family computer (which I recall displayed exactly 2 colours – orange and black). Sonic was the first time I felt swept up in what I can only describe as the mise en scène of a videogame. It was the first time I didn’t want to just play, I wanted to listen, watch and talk about the game. I expanded the world Sonic existed in however I could, through cartoons and comic books. 20 Years later and still a fan, I was approached by SEGA to create 5 pairs of custom shoes featuring the same character. Each pair to be given away to another Sonic fan to celebrate the release of Sonic Generations. I like to think 6 year old me would bestow me with the highest of high fives today.








